{"id":225899,"date":"2020-12-09T12:16:27","date_gmt":"2020-12-09T12:16:27","guid":{"rendered":"https:\/\/www.intergo.nl\/?page_id=225899"},"modified":"2021-04-26T10:24:01","modified_gmt":"2021-04-26T10:24:01","slug":"menselijk-gedrag","status":"publish","type":"page","link":"https:\/\/www.intergo.nl\/en\/menselijk-gedrag\/","title":{"rendered":"Human behaviour"},"content":{"rendered":"
[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Page Header” _builder_version=”4.8.2″ background_color=”#D7D8D8″ background_image=”https:\/\/www.intergo.nl\/wp-content\/uploads\/2020\/06\/Human-behaviour-scaled.jpg” background_blend=”multiply” bottom_divider_style=”curve” bottom_divider_color=”#F9FBFB” bottom_divider_height=”20px”][et_pb_fullwidth_header title=”Menselijk gedrag” text_orientation=”center” background_overlay_color=”rgba(0,0,0,0)” title_tablet=”Werkbelasting” title_phone=”Werkbelasting” title_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.8.2″ title_font=”Montserrat|on|||” title_text_color=”#F4F5F5″ title_font_size=”60px” title_line_height=”1.4em” content_font_size=”22px” content_line_height=”1.8em” subhead_font=”||||” background_color=”rgba(255,255,255,0)” custom_button_one=”on” button_one_text_size=”16px” button_one_bg_color=”#6eba01″ button_one_border_width=”2px” button_one_border_color=”#6eba01″ button_one_border_radius=”0″ button_one_letter_spacing=”2″ button_one_font=”Montserrat|||on|” button_one_use_icon=”off” custom_button_two=”on” button_two_text_size=”16px” button_two_border_width=”2px” button_two_border_color=”#ffffff” button_two_border_radius=”0″ button_two_letter_spacing=”2″ button_two_font=”Montserrat|||on|” button_two_use_icon=”off” module_alignment=”left” animation_style=”fade” title_font_size_tablet=”60px” title_font_size_phone=”36px” title_font_size_last_edited=”on|desktop” custom_css_title=”margin-left:-20px;” button_one_text_color_hover=”#6eba01″ button_two_text_color_hover=”#6eba01″ button_one_border_color_hover=”#ffffff” button_two_border_color_hover=”#ffffff” button_one_border_radius_hover=”0″ button_two_border_radius_hover=”0″ button_one_letter_spacing_hover=”2″ button_two_letter_spacing_hover=”2″ button_one_bg_color_hover=”#ffffff” button_two_bg_color_hover=”#ffffff” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#6eba01″ button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#6eba01″ button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”on” button_one_border_color__hover=”#ffffff” button_two_border_color__hover_enabled=”on” button_two_border_color__hover=”#ffffff” button_one_border_radius__hover_enabled=”on” button_one_border_radius__hover=”0″ button_two_border_radius__hover_enabled=”on” button_two_border_radius__hover=”0″ button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2″ button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”#ffffff” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”#ffffff”] <\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_font=”IBM Plex Sans|300|||||||” text_text_color=”#595A5A” text_font_size=”18px” text_line_height=”1.6em”]<\/p>\n How can environmental design influence user behaviour? How are people motivated to behave in the appropriate manner?<\/p>\n Attention to the psychology of design and environmental nudges helps to promote desired choices at a subconscious level. Appropriate consideration of behavioural drivers helps to stimulate people\u2019s behaviour both consciously and subconsciously.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_text_color=”#595A5A” link_text_color=”#1381AC”]Lees meer\u2003>\u2003Behaviour and methods of modifying it<\/a>\u2003\u2022\u2003Specialist in various domains<\/a>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#F4F5F5″ custom_padding=”0px|0px|0px|0px|true|true” border_radii=”on|5px|5px|5px|5px” box_shadow_style=”preset1″ box_shadow_blur=”4px” box_shadow_color=”#B3B4B4″ custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_phone=”width:100%;” custom_css_main_element_tablet=”margin-left:27%;||width:46%;”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” header_text_color=”#F4F5F5″ header_3_font=”IBM Plex Sans|700|||||||” header_3_text_color=”#F4F5F5″ header_3_font_size=”18px” background_color=”#B3B4B4″ min_height=”50px” custom_margin=”||10px||false|false” custom_padding=”15px|||15px|false|false”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.intergo.nl\/wp-content\/uploads\/2020\/06\/Rypkema_NB.png” title_text=”Rypkema_NB” align=”center” _builder_version=”4.8.2″ _module_preset=”default” height=”180px” custom_margin=”20px||10px||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_font=”IBM Plex Sans||||||||” text_font_size=”12px” header_text_align=”left” text_orientation=”center” custom_margin=”|15px|0px|15px|false|false” custom_padding=”||0px||false|false”]<\/p>\n Jouke Rypkema<\/strong><\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” admin_label=”Section” module_id=”section-2″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#F4F5F5″][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”3_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#70BD4D” header_font_size=”36px” header_line_height=”1.3em” hover_enabled=”0″ sticky_enabled=”0″ header_2_font=”Montserrat|700|||||||” header_2_text_color=”#F68E4E” header_2_font_size=”32px” header_2_line_height=”1.4em” custom_margin=”||0px||false|false”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_font=”IBM Plex Sans||||||||”]<\/p>\n What determines how people behave? Factors involve a compound sum of personal motivation factors, convictions and exogenic influences, such as the social and physical environment in which employees operate. Important contributors include short- and long-term rewards, risk assessment and even herd behaviour.\u00a0<\/span><\/p>\n The need for rewards, fear of failure, and the desire to act the same as others, constitute three primal emotions underlying much human action. Using a range of tools to influence and guide behaviour, Intergo focuses on:<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https:\/\/www.intergo.nl\/wp-content\/uploads\/2020\/06\/mauro-mora-31-pOduwZGE-unsplash.jpg” title_text=”mauro-mora-31-pOduwZGE-unsplash” _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” header_5_font=”Montserrat|700|||||||” header_5_text_color=”#595A5A” header_5_line_height=”1.2em” custom_margin=”||||false|false”]<\/p>\n Knowledge transfer and appropriate culture lay the foundation for awareness of the desired behaviour. Intergo stimulates appropriate action by raising awareness of issues that have previously received too little attention.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” header_5_font=”Montserrat|700|||||||” header_5_text_color=”#595A5A” header_5_line_height=”1.2em” custom_margin=”||||false|false”]<\/p>\n Specifying desirable behaviour in rules establishes a basis for determining expectations. We incentivise by writing things down and communicating clearly.\u00a0<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” header_5_font=”Montserrat|700|||||||” header_5_text_color=”#595A5A” header_5_line_height=”1.2em” custom_margin=”||||false|false”]<\/p>\n Active nudges help to subconsciously\u00a0prime<\/em>, or provide guidance by way of social norms. Reminders of previous\u00a0 commitments<\/em>\u00a0and\u00a0framing<\/em>\u00a0in positieve of juist negatieve zin dragen bij aan een ontwerp dat verleidt tot het gewenste gedrag.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”|80px||80px|false|false”][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_font=”IBM Plex Sans||||||||”]<\/p>\n Each tailor-made approach is developed on the basis of the so-called ABC of behaviour. We use appropriate Antecedents to train and prescribe methods of observing and measuring Behaviour, while encouraging or discouraging Consequences by means of bonuses or rewards. The A, B or C cannot exist on its own; you have to pay attention to all three in order to achieve desired behaviour in a sustainable manner.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_font=”IBM Plex Sans||||||||”]<\/p>\n We use stimulating and inhibiting factors in the environment to enforce speed limits, for example. And did you know that selecting the appropriate default option has an impact on how many people will or will not participate in a new initiative? [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_text_color=”#1381AC” link_text_align=”right” link_text_color=”#1381AC” text_orientation=”right”]<\/p>\n
\n[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Section” module_id=”section-1″ _builder_version=”4.8.2″ _module_preset=”default” background_color=”#F9FBFB”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” text_text_color=”#595A5A” link_text_color=”#1381AC” locked=”off”]Snel naar\u2003>\u2003All Services<\/a>\u2003\u2022\u2003Design<\/a>\u2003\u2022\u2003Capacity and Utilisation<\/a>\u2003\u2022\u2003Safety<\/a>\u2003\u2022\u2003Physical Workload<\/a>\u2003\u2022\u2003Human Behaviour<\/a>\u2003\u2022\u2003Sustainable Employability<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”2_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text _builder_version=”4.9.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”49px” text_line_height=”1em” header_font=”Montserrat|600|||||||” header_text_color=”#70BD4D” header_font_size=”36px” header_line_height=”1.3em” hover_enabled=”0″ header_2_font=”Montserrat|300|||||||” header_2_text_color=”#6EBE45″ header_2_font_size=”36px” header_2_line_height=”1.4em” sticky_enabled=”0″]<\/p>\nAchieving the desired safety behaviour<\/h2>\n
Talk to our consultant<\/span><\/h3>\n
+31 (0)6 2720 5749<\/span><\/a>\u2003\u2022\u2003<\/span>rypkema@intergo.nl<\/span><\/a>
LinkedIn<\/span><\/a><\/span><\/p>\nBehaviour and methods of modifying it<\/h2>\n
Creating awareness<\/strong><\/h5>\n
Codifying target behaviour<\/strong><\/h5>\n
Designs including active nudges<\/strong><\/h5>\n
Our nudges and design thinking allow us to help organisations implement their behavioural measures effectively. We use our knowledge of behaviour and the human brain to improve safety.\n<\/p>\n